Explore our podcast and resources dedicated to unlocking the Hispanic market's vast potential
Discover how AICX™ HUB is transforming the way Chambers of Commerce connect and engage with their communities.
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Join us as we explore strategies, insights, and success stories from businesses thriving in the Hispanic market
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Deep dives into Hispanic market trends and opportunities
Real businesses sharing their growth journeys
Actionable tactics from industry leaders
By Jorge Mañón, CEO of The Moonfish Group™
"Unlocking the Hispanic Market: Untapped Opportunities for Business Growth" by Jorge Mañón delves into the significant potential of the Hispanic market, which boasts a population of over 65.2 million and a purchasing power of $2.9 trillion.
The book offers a valuable roadmap that emphasizes the importance of cultural sensitivity and inclusivity. By following this guide, businesses can tap into the inherent potential of Hispanic consumers and achieve sustainable growth.
Foreword by
Dr. Bo Bernhard, Ph.D.
Vice President of Economic Development and Professor at the
University of Nevada, Las Vegas
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Jorge Mañón is the CEO of The Moonfish Group™ and a leading expert in Hispanic market engagement. With decades of experience helping businesses connect authentically with Hispanic communities, Jorge has become a trusted voice in cultural marketing and business development. Through his work with AICX™ HUB and other initiatives, he continues to bridge the gap between businesses and the fastest-growing consumer segment in North America.
Discover how AICX™ HUB can transform your Chamber's engagement with the Hispanic community